Analytics data for Diales
Here you can find a set of charts that update daily (04:00am UK time). These charts give you an insight into the traffic to this website and the behaviour of users. The data is taken from our Google Analytics account connected to the Driver Group website. Scroll down to see an explanation of each chart and a brief analysis of the results. The summary of the analysis will be updated monthly.
Website traffic aquisition overview
Acquisition overview displays a snapshot of where users come from. Channels are organic search, referral, direct, social, paid search, email or other routes our visitors take to arrive at the website. Organic searches like Google, Yahoo! or Bing queries, provide the majority of web traffic for most websites. Referral traffic comes from a link on another website, while direct visitors come to the site by entering our unique domain name into their web browser. Social traffic originates from places like LinkedIn or Twitter. Paid search traffic comes from Google AdWords or other advertising platforms. Email comes from a link in an email.
18/11/2019: We have had an 8.9% drop this month in direct traffic to the website. This is because we had some QR codes in the last issue of the Digest that linked to the site which were used multiple times.
The users metric shows how many users engaged with the site. In order for Google Analytics to determine which traffic belongs to which user, a unique identifier associated with each user is sent with each visit. This identifier is a cookie that stores a Google Analytics client ID.
18/11/2019: The UK makes up the majority of traffic to the site. As Diales is a global brand, this is something that needs to be improved. There have been some improvements this month in UAE – up 24%, France up 31% and a 2% improvement in the US, likely as a result of the ICC Miami event 10-12th November. Traffic is down in APAC regions such as Australia down 26% and Singapore down 16%.
A session is a group of user interactions with our website that take place within a given time frame. For example a single session can contain multiple page views, events, interactions, and transactions.
A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session.
This graph shows the average session duration per day over the last 30 days in seconds:
This graph shows the total number of sessions per day for this week compared to last week:
This graph shows the percentage of sessions that were new sessions and the percentage of return sessions (users that came back to the site after previously visiting):
A bounce is when a user opens a single-page session on a site, and then exits without doing anything else. The bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on the site in which users viewed only a single page.
18/11/2019: The Diales website bounce rate is within the acceptable range at around 50 – 55%. As the average session duration is also in a good range this suggests there is a balance of people either finding what they are looking for quickly o the site or finding multiple pages that are of interest and spending time on the site.
Top 5 Experts pages – last 30 days (18/11/2019)
|Top 5 expert pages – last 30 days||Pageviews (% of total website pageviews)|
|Oct 19, 2019 – Nov 17, 2019||53 (3.95%)|
|Sep 19, 2019 – Oct 18, 2019||40 (2.42%)|
|Oct 19, 2019 – Nov 17, 2019||36 (2.68%)|
|Sep 19, 2019 – Oct 18, 2019||20 (1.21%)|
|Oct 19, 2019 – Nov 17, 2019||36 (2.68%)|
|Sep 19, 2019 – Oct 18, 2019||64 (3.88%)|
|Oct 19, 2019 – Nov 17, 2019||35 (2.61%)|
|Sep 19, 2019 – Oct 18, 2019||28 (1.70%)|
|Oct 19, 2019 – Nov 17, 2019||33 (2.46%)|
|Sep 19, 2019 – Oct 18, 2019||48 (2.91%)|
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