Analytics data for Diales

Here you can find a set of charts that update daily (04:00am UK time). These charts give you an insight into the traffic to this website and the behaviour of users. The data is taken from our Google Analytics account connected to the Driver Group website. Scroll down to see an explanation of each chart and a brief analysis of the results. The summary of the analysis will be updated monthly.

Website traffic aquisition overview

Acquisition overview displays a snapshot of where users come from. Channels are organic search, referral, direct, social, paid search, email or other routes our visitors take to arrive at the website. Organic searches like Google, Yahoo! or Bing queries, provide the majority of web traffic for most websites. Referral traffic comes from a link on another website, while direct visitors come to the site by entering our unique domain name into their web browser. Social traffic originates from places like LinkedIn or Twitter. Paid search traffic comes from Google AdWords or other advertising platforms. Email comes from a link in an email.

Website users

The users metric shows how many users engaged with the site. In order for Google Analytics to determine which traffic belongs to which user, a unique identifier associated with each user is sent with each visit. This identifier is a cookie that stores a Google Analytics client ID.

Website sessions

A session is a group of user interactions with our website that take place within a given time frame. For example a single session can contain multiple page views, events, interactions, and transactions.
A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session.

This graph shows the average session duration per day over the last 30 days in seconds:

This graph shows the total number of sessions per day for this week compared to last week:

This graph shows the percentage of sessions that were new sessions and the percentage of return sessions (users that came back to the site after previously visiting):

Bounce Rate

A bounce is when a user opens a single-page session on a site, and then exits without doing anything else. The bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on the site in which users viewed only a single page.